The Ken

A premium business news app delivering deeply reported, subscriber-only longform stories and explainers on technology, startups, finance, and policy across India and Southeast Asia. Get one high-quality story at a time, curated by editors for maximum clarity and context. Core features include in-depth articles and briefs, personalized topic and company follows with tailored newsletters and alerts, and a clean, distraction-free reading experience with bookmarks and reading list. Ideal for founders, executives, investors, and professionals who need analysis, not noise. Keywords: business news app, premium journalism, subscription news, India business news, startup analysis.

1. Download and install The Ken, then open the app. 2. Sign up or log in, choose your region and interests, and enable notifications. 3. Browse Top Stories and Latest, follow topics and companies to personalize your feed. 4. Subscribe in-app to unlock all premium stories and full archives. 5. Save articles to your reading list, manage newsletters and alerts in Settings, and use Search to find past analysis.